PRESS RELEASE

Craigslist, FBI, Washington State Attorney General, US Postal Inspector, PayPal, Microsoft, Symantec and MySpace Converge at the Authentication and Online Trust Summit to Share Best Practices for Online Safety  

SEATTLE, WA - April 15, 2008 - Today, the Authentication and Online Trust Alliance (AOTA) announced keynote speakers for its 4th annual Summit focused on enhancing online trust, confidence and brand protection from escalating online threats. The event offers valuable insights and networking opportunities for security, marketing, IT and brand management professionals who are taking an active role in the future of e-commerce and Web 2.0. The Summit takes place June 4 - 5 in Seattle, WA. The AOTA Email Deliverability and Trust Academy, a separate but related event, will take place the following day, on Friday, June 6th.

The keynote and plenary speakers at the Authentication and Online Trust Summit are leaders in marketing, technology and government. On June 4, David Daniels, vice president of JupiterResearch, and Craig Newmark, founder of Craigslist, will discuss strategies for providing value to users, creating a culture of trust and privacy and dealing with deception and cybercriminals. Following keynotes on day one of the Summit include Michael Barrett, chief security officer for PayPal, Howard Schmidt, former White House cyber security advisor, Tom Donlea, executive director of the Merchant Risk Council, Kenneth Blotteaux, deputy director for the National Cyber & Forensics Alliance, and Scott Weiss, co-founder of IronPort Systems.

Day two will kick off with a keynote titled, "Defining Customer Trust Points." Attendees will learn the best practices for fighting cybercrime and protecting businesses and consumers online. The keynote will be delivered by Chris Siouris, U.S. postal inspector, cyber investigations, Hemanshu Nigram, chief security officer of Fox Interactive Media and MySpace and Rob McKenna, Washington State attorney general.

AOTA selected the keynotes to exemplify the theme of this year's Authentication and Online Trust Summit, "Reaching the Tipping Point: The Future of Online Trust." Over 50 speakers from leading financial, retail, media and e-commerce brands as well as government agencies and industry analysts will provide insight and proven strategies for protecting businesses and improving consumer confidence in online shopping, banking, marketing and electronic transfers.

Topics covered at the event include but are not limited to:

• Email and Domain Authentication State of the Union

• The Business Value of Extended Validation SSL Certificates

• Privacy across Social Networks and Web 2.0 Channels

• Increasing Consumer Trust in Online Banking and Transactions

New to the Summit this year is the AOTA Email Deliverability and Trust Academy on Friday June 6th, co-produced by the Direct Marketing Association (DMA) and the Email Experience Council (ecc). As an educational event, the Academy will provide attendees with insights and practical application guidance from leading marketers, ISPs and deliverability consultants. The academy aims to help attendees enhance deliverability and performance to drive maximum results and ROI.  Attendees who successfully pass the program test, will be awarded a certificate of completion.  More>

For the full agenda and to register, visit: http://www.aotalliance.org/summit2008/index.html. Early bird pricing ends April 30, 2008.

About The Authentication and Online Trust Alliance (AOTA):
Founded in October 2004, the mission of AOTA is to foster the elimination of email and Internet fraud, abuse and data intrusions, thereby enhancing online trust, confidence and online protection of businesses and consumers. The goals include but are not limited to facilitating best practices, data sharing, the deployment and implementation of authentication, identity and reputation solutions as well as domain defense strategies. AOTA represents over one million businesses and 500 million users worldwide, with members in Brazil, Canada, United Kingdom, Denmark, Germany, Romania, Singapore and the United States. AOTA is a 501c6 IRS-approved non-profit, governed by a Board and Steering Committee including the Bank of America, BoxSentry, Datran Media, Epsilon, Goodmail Systems, Habeas, Iconix, Internet Identity, IronPort (a division of Cisco Systems), MarkMonitor, Message Systems, Microsoft Corporation, MX Logic, Return Path, Symantec Corporation and VeriSign

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