Welcome - The Accountable Net: Let's Take Back Paradise
The State of the Union and a look into the future - What email authentication means to businesses, customers and the community. Why are organizations adopting email authentication? Why is it so critical in the effort to reduce spam and phishing? Yet it is not sufficient by itself: To solve these problems "it takes a village." How can we foster industry and customer collaboration throughout the entire email ecosystem?
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Esther Dyson
Editor for Release 1.0, CNET Networks
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Internet Identity Crisis
What is the problem we are trying to solve, and how is industry working towards enhancing the trustworthiness of email? Get the latest data on online threats including spam and phishing and assess the impact to consumer confidence. What is the value proposition of email authentication, how do IP (path based) and signing solutions work? How are they different and how they are complementary?
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Craig Spiezle
Director, Technology Care & Safety Team
Microsoft Corporation
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Solving the Identity Crisis - Planning & Deployment
Bank of America, an early adopter of the Sender ID Framework, will share its lessons learned in managing over 200 sub-domains and sending over 45 million emails per month. Erik Johnson will walk through planning and deployment including the control processes and challenges Bank of America faces as a major phishing target. Johnson will demonstrate creation of SPF records and posting them to the DNS.
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Erik M. Johnson
VP, Email Infrastructure & Secure Messaging
Bank of America
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Real World Deployment - Case Study: MSN Hotmail
Learn how using the Sender ID Framework has helped MSN Hotmail to mitigate messaging abuse, reduce false positives and increase protection to over 200 million users worldwide. John Tafoya will share findings from over 6 months of real world deployment. Tafoya will also demonstrate how the Sender ID verdict check is incorporated into the filtering process with reputation as part of the overall email trustworthiness score. Learn what is required to integrate authentication into existing email architecture and hygiene practices.
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John Tafoya
Program Manager
MSN Hotmail
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Lunch & Solution Showcase - Foyer, Duffy & Columbia Rooms
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IT Pro & Email Administrators Breakout - Astor Ballroom
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Deep Dive into SenderID Framework & SPF Records
An in-depth discussion on the Sender ID Framework including the Sender Policy Framework (SPF), with implementation scenarios and a syntax discussion on creating and maintaining SPF records. Key topics will include the alterative choices of the Purported Responsible Address (PRA) vs. the "Mail From" check.
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Harry Katz
Program Manager
Microsoft Corporation
Meng Weng Wong
Co-author of Sender Policy Framework (SPF)
Co-founder & CTO, Pobox
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Email Hygiene Solutions for the Enterprise and Business Customer: Integrating Authentication into Email Systems
Publishing records and signing outbound email is great, but what should businesses be planning for on the email receiving side? Explore how authenticated email fits into the big picture and what it solves for the enterprise, including the role of reputation.
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Moderator: Esther Dyson
Jim Voros
Director, Technical Architect, News Corp
Erik M. Johnson
VP, Email Infrastructure & Secure Messaging
Bank of America
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eCommerce & Marketing Executives Breakout - Empire Complex
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Email Delivery Best Practices - The 360 Degree View
Insights into email delivery optimization best practices, encompassing a 360 degree view of the inbox: the marketer, ISP & consumer perspectives. Learn how to manage challenges such as authentication compliance, whitelisting, infrastructure and hygiene demands. Understand how to leverage consumer empowerment in the email channel to minimize complaints, get added to "safelists" and maximize email marketing ROI.
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Al DiGuido
CEO, Bigfoot Interactive
Shar VonBoskirk
Consulting Analyst
Forrester Research
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Emerging Accreditation & Reputation Solutions
Emerging accreditation and reputation solutions work hand and hand with authentication solutions to help ISPs more effectively separate good from bad email. Learn straight from the source - from a top ISP and a leading marketer - how these emerging solutions help fight spam and phishing while reducing false positives for legitimate senders.
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Moderator: Trevor Hughes, Executive Director, ESPC
Miles Libbey
Anti-Spam Product Manager
Yahoo!
Manav Mishra
Lead Program Manager
Microsoft Corporation
Travis Frazier
Project Manager, Outbound Marketing and Deliverability
CNET Networks
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CAN-SPAM Enforcement Update - The View from Capitol Hill
Perspectives on how the spam and phishing problems are being viewed on the Hill and in the trenches. Hear from the FBI about the U.S. government's efforts to identify, capture and prosecute criminal spammers and phishers around the world. Also get an update on the latest FTC CAN-SPAM Act Rulemaking and other governmental efforts to promote a safer, more reliable email ecosystem.
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Jerry Cerasale
SVP, Government Affairs
Direct Marketing Association
Thomas Grasso
Special Agent
Federal Bureau of Investigation (FBI)
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Break & Solution Showcase & Refreshments - Foyer, Duffy & Columbia Rooms
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General Session - Astor Ballroom
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Executive Round Table: eCommerce & Marketing Executives
Roundtable discussion from the email marketing perspective including the importance of IT and marketing teams communicating effectively and working together. A wrap-up of the morning and breakouts with key takeaways.
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Moderator: Esther Dyson
Al DiGuido, CEO
Bigfoot Interactive
Ken Takahashi, Senior Director
DoubleClick
Matt Leonard, Director, Privacy
Harte-Hanks
Richard Gingras, CEO
Goodmail Systems
Des Cahill, CEO
Habeas
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Beyond Sender ID and SPF - Cryptographic Solutions
Understand the emerging DKIM cryptographic standard (a merger of Cisco's Identified Internet Mail and Yahoo's DomainKeys). Learn the value proposition, implementation requirements, status of the proposal, and how your company should be planning for cryptographic solutions. Session will discuss how IP (path based) and signing solution are complementary and their respective features.
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Eric Allman, CTO
Sendmail Corporation
Jim Fenton, Distinguished Engineer
Cisco Systems
Miles Libbey, Anti-Spam Product Manager
Yahoo!
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Email Authentication Score Card
The latest statistics and data on email authentication adoption including the number of domains publishing SPF records and signing email. What is an appropriate metric? Learn who is publishing or signing and who is not. How can we encourage further adoption?
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David Silver, VP, Business Development
MarkMonitor
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Executive Round Table - IT Pros & Email Administrators
Roundtable discussion from the IT pro perspective on creating an action plan to support and deploy authenticated email. Panelists will share their vision of the future discuss what we need beyond technology to counter mounting online threats.
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Moderator: Esther Dyson
Vipul Ved Prakash, Chief Scientist
Cloudmark
Patrick Peterson, VP of Technology
IronPort
John Scarrow, General Manager
Microsoft
Ken Schneider, Chief Architect
Symantec
John Thielens, CTO
Tumbleweed
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Solution Showcase and Reception - Foyer, Duffy & Columbia Rooms
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