Summit 2007 | Agenda | Speakers |
Underwriters
| Hotel & Logistics
I Registration
Exclusive: Windows Live Hotmail - Marketing Insights
Tues April 17th Sheraton Boston Hotel - Republic Ballroom
2:00 - 5:00 PM, followed by a private
reception |
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Windows Live Hotmail presents a range of new
opportunities and challenges for marketers. Attend this no-charge* briefing
for an opportunity to learn about the enhancements to Windows Live Hotmail
that focus on advertising improvements, e-mail deliverability, open rates,
user trust, and online confidence. This briefing will include an overview
of the new UI, optimization of the marketing opportunity, and the safety
experience. Attendees will learn how to leverage the audience of
over 265 million Windows Live Hotmail users and the new rules of
deliverability. In addition, the briefing will cover several other
Microsoft technologies that online marketers need to consider when
communicating with their customers. See the agenda below for more details.
How to register -
This is a no charge event for qualified advertisers and online marketers*
Register today>
Why attend?
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Receive an in-depth review of the Windows
Live Hotmail experience
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Complete overview of the tools, programs and
processes related to deliverability into Windows Live Hotmail
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Learn how your e-mails are treated in the
new Microsoft e-mail clients like Outlook 2007
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Understand how Internet Explorer 7 can help
protect your brand
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Receive an overview of the upcoming
Microsoft releases that will impact your marketing programs in the
future
Who should attend?
If you or your team is responsible for establishing
and/or maintaining your organizations relationships with your customers (or
on behalf of others via an agency relationships) via the online medium this
briefing will be of high value.
Millions of consumers and businesses use Windows Live Hotmail and other
Microsoft e-mail clients and we want to ensure that marketers have all the
necessary information to successfully navigate the evolving rules of
deliverability.
Agenda
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1:00 - 2:00 Registration & Networking
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Introduction - Welcome; Impact to
deliverability customer satisfaction and ROI
Speaker: Craig
Spiezle, Director Online Safety, Windows Live Platform
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Introduction to Windows Live Hotmail
Speaker: Speaker:
Steve Bassler, Product Planner, Windows Live Hotmail
Windows Live Hotmail not only introduces brand new benefits to
millions of users around the world.
It also introduces new and exciting opportunities for
marketers. We have spent
a lot of time fine tuning Windows Live Hotmail to meet the needs of
our dynamic and worldwide audience while providing a new and
improved advertizing opportunity for marketers.
We
will provide an overview of this new product and
outline what the changes mean for marketers.
Topics to be covered include
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Optimizing e-mail deliverability
into Windows Live Hotmail - Part 1
Speaker:
Brian Holdsworth, Senior Product Planner, Safety Technologies
The rules for deliverability are ever changing. There are some key
tenants that remain true, however on top of these numerous changes
have swept the e-mail landscape making deliverability ever more
challenging. This presents a big challenge to marketers trying to
get their messages and basic transaction data to their customers.
The Windows Live Hotmail team has spent a lot of time on developing
tools, programs, processes and content to aid senders getting their
mail delivered to our users. We will cover a wide variety
of topics and provide prescriptive and actionable content on how to
ensure the highest levels of deliverability within the new rules.
Topics to be covered include Sender Best practices The threat and
protection evolves Naked IPs/Phishing Postmaster services and
processes Sender ID Framework, reputation and whitelisting.
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Optimizing e-mail
deliverability into Windows Live Hotmail - Part II
Speaker:
Kelly Sieben, Windows Live Escalation & Policy Manager
In Part I best practices, industry standards, and
the roadmap for future Microsoft safety technologies are discussed.
But even in ideal circumstances issues arise and senders find
themselves running into deliverability problems. In this session,
Kelly will cover our escalation processes and content in detail to
provide senders an inside look on how their escalations are handled
and what they can do to ensure the quickest resolution. In addition
to covering Windows Live Hotmail, we will also cover Internet
Explorer 7 escalation processes.
- Windows Live Hotmail sender escalation processes/policies
- Internet Explorer 7 anti-phishing escalation
processes/policies
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Networking Access
Join the presenters and your colleagues for refreshments and drinks.
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Register
Today!
* Please note: All registrations are subject to pre-approval.
**Attend the Authentication on Online Trust
Summit. This in depth program is designed to provided attendees
actionable and prescriptive advise to optimize their email deliverability
into major ISPs, protect their brand, domain and infrastructure. Over
50 speakers and 25 sessions and case studies, designed for the online brand
marketer. Register by April 12th for only
$599, a savings of $200 from the onsite rate! To obtain these savings register using this
special code WLADEB$.
Special offer - A single day registration is now available for $300.
Register using code RP200!
Attendees will learn the following;
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Defend your brand and domain
from online threats Protect your infrastructure from phishing, and
zero-day exploits
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Learn latest trends and best
practices on Sender ID, DKIM and reputation systems
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Harden your defenses and risks
to your IP and employees privacy
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Improve deliverability and click
though of your email campaigns
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Protect your consumers and
improve their online confidence
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Learn how you can help reduce
spam, improving employee productivity
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