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Agenda l
Speakers l Hotel &
Logistics l Registration l
Underwriting/Sponsorship
AOTA Summit 2008
Reaching the Tipping Point:
Future of Online Trust
AGENDA*
Day 2 Thursday June 5
Day 1 Wednesday June 4 >
AOTA
Email Academy Friday June 6 >
|
Day 2
Thursday,
June 5 - General Sessions
- Grand Ballroom |
|
Time |
Session |
Speaker (s) |
| 7:30 |
Breakfast, Registration and Solution Demos - Grand Ballroom
III & Grand Foyer |
9:00
|
Welcome &
Overview
Presentation
(756 KB PDF) |
Craig Spiezle
Chairman, AOTA
Director, Internet Security & Privacy, Microsoft Corporation |
9:15
|
G5 Keynote Fighting Cybercrime & Protecting Business & Consumers
What is working and how business and
government need to work together Fighting cybercrime
requires a concerted effort working with business, industry and
multiple governmental agencies while protecting both businesses
and consumers. As a leading State committed to online
safety, Attorney General Rob McKenna will discuss what’s working
and how businesses and government can work together to combat
crime including recent internet crime in the Northwest. As
a case study MySpace, will share what they’ve done and their
view of the future. The US Postal Service will provide an
insider’s view of what is being done to protect consumers and
business from fraud and steps that can be taken to protect you from these threats.
Presentation (810 KB PDF
|
Rob McKenna
Washington State Attorney General
Speaker & Moderator
Chris Siouris
U.S. Postal Inspector, Cyber Investigations
Hemanshu (Hemu)
Nigam Chief Security Officer, Fox Interactive Media and
MySpace
|
|
10:45-11:15 |
Break and Solution Demos
Grand Ballroom III & Grand Foyer
|
|
11:15 |
G6 - Brands
Under Attack - Proactive Planning
A review of emergency response planning from consumer
communications and forensics to patch management and data protection
It’s only a
matter of time before any given company is attacked. What kind
of preventive action can be taken and what proactive planning
can be done to be ready to respond if attacked? Session will
cover key areas for preventive and proactive response planning
ranging from domain registration monitoring and how to
communicate with consumers and employees to forensic tools and
hardening your infrastructure to help prevent and detect
exploits.
Presentation (1,225 KB PDF) |
Illena
Armstrong - Editor in Chief, SC Magazine
Rod Rasmussen -
President and CTO, Internet Identity
Ramesh Ratan -
COO, DMA |
|
12:00-1:20 |
Lunch, Networking & Solution Showcase
Grand Ballroom III & Grand Foyer |
|
|
Thursday June 5 - Afternoon Breakouts |
| Time |
Track A
Grand Ballroom I |
Track B
Grand Ballroom II |
Track C
Fifth Avenue Room |
| 1:30 |
#601
Harnessing Email Authentication: Augmenting Your Existing
Practices
Jim Fenton - Cisco
Harry Katz - Microsoft
David Crocker -
Brandenburg InternetWorking
The industry has spent years creating mechanisms for associating
authenticated domain names with email messages. We are now
faced with the challenge of using them. This session reviews a
simple email trust model and explores ways to add authenticated
domain names to your established procedures for sending and
receiving email, and the benefits of doing so.
Presentation (1,155 KB PDF)
|
#602
Brand Protection - A Competitive Advantage
Des Cahill - Habeas
Mike Foley - New
York Times
Sean Walker - PGA
Cliff Seltzer -
Puresend
Though online business is still growing, some consumers are
still hesitant to engage due to online fraud and the associated
lack of trust it creates. How can you turn this around and use
it to your advantage? In this session, results from a recent
survey of consumer perception of online trust will be reviewed,
and leading online presences New York Times, PGA (Professional
Golfer’s Association) and Puresend will share their perspectives
on how to be proactive and create a competitive advantage by
implementing best practices in brand protection.
Presentation
(2,799 KB PDF) |
#603
Beyond the Desktop; Mobile, IM and Blogs.
Can they be trusted?
Matt Steele -
Symantec
Jerry Johnson - PNW Labs
Improving online trust goes beyond web sites and email. Your
customers and employees use many forms of communication –
mobile/portable devices, instant messaging and blogs. How can
you keep yourself and your customers secure and maintain that
high level of trust? Industry experts from Symantec, PNW Labs
will identify the key infrastructure issues involved and
recommend approaches to address the issues without overly
restricting information flow.
Presentation
( 3,437 KB PDF) |
| 2:30 |
#701
Striking the balance between business objectives, security & privacy
Michael Zaneis
- IAB
Peter Cullen - Microsoft
Alissa Cooper
Center for Democracy & Technology
Delivering an optimal customer experience-one of relevance,
trust and timeliness-requires companies to strike the right
balance between customized content, safety and privacy. That
means developing messaging, delivery and security goals that
take into consideration the requirements of marketers, security
professionals and privacy professionals. How can you achieve
this peaceful harmony? Experts from the Interactive Advertising
Board and the Center for Democracy and Technology along with
Microsoft's Chief Privacy Officer will discuss how to balance
the needs of online marketers with the latest security policies
and customer & legal issues to keep customers coming back for
more.
Presentation (281 KB PDF)
|
#702
Browser Security - The challenges of adding functionality without becoming a exploit.
Austin Wilson -
Microsoft
Pat Peterson -
IronPort Systems
Web 2.0 offers consumers and site owners rich content and
compelling functionality. At the same time online criminals are
taking advantage of these features and turning Flash,
JavaScript, ActiveX into potential threats Browsers need to
balance between compatibility while providing users trust and
online confidence. This session will address top-level issues
including social engineering, browser targeted exploits, and
emerging web server/web application exploits. Attendees will
learn steps they can protect users and web sites from these
exploits
Presentation
(4,693 KB PDF)
|
#703
Customer
Feedback as a Trust Builder
Ray
Everett-Church- Habeas
John Engler -
UnsubCentral
George Bilbrey - ReturnPath
Session will examine various aspects of customer feedback that
can be used to build trust to other customers – all the way from
regular polls/surveys of customers so they know you’re
listening, to customer feedback rating systems (a la eBay) and
customer product reviews, to use of testimonials, to feedback in
email. Speakers will discuss the implementation and value of
each item, including case studies and provide best practices and
a checklist.
Presentation (3,787 KB PDF) |
| 3:30 |
Break & Solution Showcase
Grand Ballroom III & Grand Foyer
|
| 4:00 |
General Session - View from the Top - Insights and Visionaries
Top Action Items for the IT and Marketing Executives
Michael Barrett
- PayPal,
Ramesh Ratan - COO, DMA,
David Daniels - JupiterResearch,
Hemanshu (Hemu)
Nigam MySpace,
Peter Horan - Goodmail Systems
Rajiv
Jain - American Greetings,
Jerry Johnson -
PNW Labs, Ken
Schneider - Symantec,
Craig Spiezle -
AOTA and others
Industry Awards and Sponsor Drawings
Presentation
(2,789 KB PDF)
Grand Ballroom
|
|
5:00 - 7:00 |
Member Only Meeting - Grand Ballroom |
|
6:30 |
Suggested Activity - Pub Crawl and
Art Walk - Pioneer Square
Join Seattle’s leading art galleries in welcoming their new
monthly exhibits & artists
Gallery Walk begins at 6 pm at Main Street & Occidental.
More
>
(non- sponsored event)
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Day 1 Wednesday June 4 >
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