Summit 2006 | Agenda | Speakers | Underwriters | Hotel & Logistics

AGENDA

Morning General Session
IT Pro & Email Administrators Breakout
eCommerce & Marketing Executive Breakout
Afternoon General Session

Agenda (PDF 456KB)

Morning General Session – Continental Ballrooms A & B - 8:30am

Welcome - Overview
Setting the stage & objectives Webcast (Running Time: 9:18)

Craig Spiezle
Director, Microsoft Corporation
 

Establishing Trust to Realize the Full Potential in an Interconnected World.
This keynote will review the evolution of messaging and its impact on commerce and the importance of email authentication on consumer trust and confidence. The future vision of trusted and confidential e-mail across multiple platforms and devices will be discussed meeting the needs of both BTC and BTB communications.

Presentation (Zip file 2,445 KB)   |   Presentation (PDF 6.8 MGs)  

 Webcast (Running Time: 33:00)


Brian Arbogast
Corporate VP, Microsoft

State of the State of email authentication - Scorecard
  • The evolution of authentication - 24 month recap
  • The critical importance collaboration - Business, Industry & Government
  • Overview of IP & Signature based solutions
  • Internal IT deployment vs. Marketing – Why both must be done

Presentation (737 KB PDF)   |   Webcast (Running Time: 23.59)
 

Trevor Hughes
Executive Director ESPC, CIPP, Esq

  • Score Card - Where we are today
  • Adoption by mailers, ISPs & Fortune 500
  • What is the goal? - Moving the Goal Post
  • Tying Identify to Reputation - The added value
  • What authentication solves and what it does not?

Presentation (643 KB PDF)   |   Webcast (Running Time: 22:26)



Patrick Peterson
VP Technology, IronPort Systems


Real World Deployment – The Value Proposition for Receivers
  • Why is it important?
  • What did it take and what was our timeline?
  • How SIDF and DKIM are better combined then alone?

Presentation (332 KB PDF)   |   Webcast (Running Time: 30:02)

How Authentication impacts your mail's trustworthy score
Case study of how email authentication is protecting over 230 million Windows Live Mail / Hotmail users worldwide.  Learn what this means from the receivers point of view and why senders, Banks and ecommerce sites should care.

Presentation (2,300 KB PDF)   |   Webcast (Running Time: 13:38)
 

Eric Johnson
VP, Bank of America

Jonathan Curtis
Sr. Security Architect, Bell Canada
Chairman, MAAWG

Pablo Stern
Program Manager,  MSN / Hotmail


 Back To Top


IT Pro & Email Administrators Breakout - 1:00pm
Continental Ballroom A


Deep Dive into Sender ID Framework & DKIM - Sender
Authenticating Outbound Email and Your Domain
In-depth discussion on what email marketers and domains holder must do to authenticate their outbound mail and protect their brand and customers from spoofing and phishing. Even if your domain does not send mail, learn why authentication is important.

Step-up, code deployment and record / keys management
  • Implementation scenarios
  • Syntax discussion.
  • IETF status, fringe cases, backward compatibility

Deep Dive into Sender ID Framework & DKIM - Receiving Networks
  • Authenticating Inbound Email
  • Deployment and integration considerations
  • Potential evolution and enhancements
  • Resources, Solutions & Tools

Presentation (2,900 KB PDF)   |   Webcast (Running Time: 1:13:07)

Harry Katz
Program Manager, Technology Care and Safety Group, Microsoft



Jim Fenton
Architect, Distinguished Engineer, Cisco Systems


Solutions for the Enterprise and Business: Integrating Authentication into Email Systems
  • Publishing records and signing outbound email is great, but what should businesses be planning for on the email receiving side?
  • How and where does authenticated email fit into the big picture and what it solves for the enterprise and small business?
  • Authenticate inbound and outbound mail
 

Presentation (2,100 KB PDF)   |   Webcast (Running Time: 28:31)

Xavier Coppin
System Administrator, Skyguide (Switzerland's air traffic control agency)

Dan Moncada
Network Administrator, Lander Co.

Erich Stokes
System Administrator, Dell Computer Company


 Back To Top


eCommerce & Marketing Breakout - 1:00 PM
Continental Ballroom B


Authentication Best Practices & Lessons Learned
  • Why Senders need to authenticate all of their email, marketing, transactional and corporate email
  • The dos and don'ts of authentication - pitfalls to avoid
  • How marketers can bridge the gap to work with their IT Departments
  • Steps a marketer can take to work with their service provider
  • How authentication ties identity to marketing best practices
  • What are the practices that will ensure a good reputation (data capture, targeting, list hygiene)
  • Metrics for measuring customer satisfaction

 

Presentation (50 KB PDF)



Ben Isaacson
Privacy & Compliance Leader CheetahMail (Moderator)

Joshua Baer
CEO, SKYLIST

Dave Lewis
VP Market Development, StrongMail Systems

Gene McKenna
VP Product Management, Digital Impact

Ken Takahashi
VP of Strategic Partnerships, Epsilon Interactive


Building on Authentication: Reputation Solutions
This session will discuss the importance of building reputation on top of authentication as a vehicle to delineate legitimate email from spam.  Speakers will discuss various forms of reputation including community based, user and ISP specific services including feedback loops.  Attendees will learn how reputation can impact the email’s trust score and understand strategies ranging from newsletter & infrequent mailers to high volume bulk mailers.  Additional topics include:
  • The development of accreditation systems and the benefits for qualifying senders
  • Overview of emerging solutions in the marketplace that improve deliverability for legitimate senders while enabling ISPs to fight spam and phishing

Presentation (64 KB PDF)

Stephanie Jordan
Editor, Messaging News (Moderator)

Richard Gingras
CEO, Goodmail

Des Cahill
CEO, Habeas

Matt Blumberg
CEO, ReturnPath


 Back To Top


Afternoon General Session – 3:30 PM
Continental Ballrooms A & B


Email Authentication; consumer confidence and commerce
  • How authentication is defending against phishing; impact to online confidence
  • Why business must deploy today and adopt today
  • Prescriptive advice for domain holders (email, web and domain protection)
 

Presentation (210 KB PDF)   |   Webcast (Running Time: 32.28)

Ken Schneider
CTO, Symantec Corporation, (Moderator)

David Jevans
Chair, Anti-Phishing Working Group

Laura Mather
Director Fraud Protectionr, Ebay

Protecting Your Business From Online Threats
Self Protection, Prevention & Compliance
What a domain holder can do to protect and prevent their domain from being compromised and what to do after you have been attacked. This session will present a case study from the US Chamber of Commerce and Microsoft Corporation provides an overview of prescriptive offensive and defensive steps for businesses to take. Learn how domain monitoring, take down services, incident response teams and a hardening defense need to be part of your complete "Authentication" solution.

Presentation (230 KB PDF)   |   Webcast (Running Time: 24:37)

Business Case Download (from Microsoft.com)

Craig Spiezle
Director, Microsoft

Michael Zaneis
Director, Congressional & Public Affairs, US Chamber of Commerce

What’s next – Wrap Up & Call to Action

Bringing it all together, this session will provide a recap and key recommendations for business and industry to take to maximize trust and confidence in email, ecommerce and ebanking.  

Promising to be an enlightening and interactive session, moderated by Dave Anderson, Chairman of Sendmail and an early advocate of email authentication, this panel includes thought leaders representing the Sender, User, Business and Industry communities.

Presentation (1,600 KB PDF)   |   Webcast (Running Time: 48:21)


Dave Anderson
Chairman, Sendmail Inc, Moderator

Jerry Cerasale
VP Governmental Affairs, The DMA

Sanjay Pol
VP New Ventures, Cisco

John Scarrow
General Manager, Microsoft

Charles Stiles
Postmaster, AOL

 Back To Top


Evening Reception, Showcase & Networking Event 5:30 - 8:00 PM
Included in the Summit registration fee is a "must attend" reception and networking event, including opportunities to meet 1:1 with industry executives and thought leaders.  Promising entertainment for all, the nationally acclaimed illusionist Steffan Soule, will perform a special magic show tying in the threats of scams, phishing and social engineering deception.  The show will start at approximately 7:00 PM.  Attendees can win prizes including an Xbox 360, Bose headphones (from Iconix) and one of 4 Apple iPods (Habeas).


Please be advised the entire event will be videotaped for future webcasts, and that as an attendee you may be inadvertently videotaped. Note space is limited and priority will be given to business and companies who need to protect their brands and domains from online threats. The organizing committee reserves the right to refuse registration to individuals and organizations at their discretion.











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